The world of SEO is constantly changing. Anyone who works with the search engine optimization, in any area – that is, in journalism, content production for brands, online commerce, blogs, advertising and other related fields – needs to be always curious and updated on this matter. With that in mind, we’ve put together in this post some of the biggest SEO trends for 2019.
Voice search
Although it is not a technology used by everybody yet, voice search is growing rapidly. Basically, voice search is the ability to demand something specific to a smartphone (or a computer, of course) – it could be a Google search or even a simple order, like calling someone, setting the alarm, sending a text message.
According to General Voice Search Statistics data, by 2020, 50 percent of all internet searches will be voice-based. Today, about 20 percent of searches made by a cell phone are via voice and about 60 percent of smartphone users have tried to do at least one voice search in the last 12 months. Therefore, it is also necessary to think about the SEO of the contents placed in the network by this optic.
To make your content easier to find in voice searches, it is preferable to write more naturally and colloquially. You should prefer words used in everyday life – focus more on writing than on keywords. It is also important to give preference to very direct post, which answer the question that is proposed.
Mobile indexing
Google is always implementing new technologies and ways to index web pages. Since last year, the company has been focusing on mobile-first indexing, since searches (any searches, by voice or not) via mobile phones are booming. Because of this, today, among the biggest problems that can harm a page in Google indexing, for example, is the slowness of the upload. The user who does a Google search wants an answer to your question in a few seconds – so the sites that can give that answer quickly and directly end up getting better places. Therefore, it is imperative to focus on sites that are responsive and with good navigability for mobile phones.
Link earning
Linking building has always been an essential action for those who want to be ranked at the top of the Google pages. But, in recent years, this has been done in a way that displeased Google a little bit… If you have a site with expressive views, you probably have been reached by companies that offered free articles (which were, obviously, accompanied by links) or even direct requests for link building.
This loss of the organic way of the early link building it is not pleasing Google that much. So, today, they are working to identify this type of “trick” and should privilege the link earning in place of link building. Therefore, it is essential to continue to link external pages, but these links must be included for a reason – because that content is relevant – and not just because it is necessary to link.
Stay tuned for more SEO trends in 2019.