Category: Seo Website Tips

What are the biggest SEO trends in 2019 – part 2

As we said before, in this post, the world of SEO is constantly changing. Anyone who works with the search engine optimization needs to be always curious and updated on this matter. In the first part of this article, we talked about voice search, mobile indexing and link earning. Now, we are here to complement these statements and talk about understanding what the audience wants,

 

Focus on what the audience wants

 

A good user experience continues to be one of Google’s biggest goals. Giving users the content they’re looking for, with no distractions, and in the most original and fastest way possible has always been their ultimate goal. That is, for your page to benefit from this, find out what your audience likes and focus on it. It is important to remember that their favorite type of content is in text. It can also be audio or video, for example. Your audience may like more or less images or other elements as well.

 

You can find out more about your audience’s preferences in a number of ways. Observing user behavior via Google Analytics or other software that performs this type of analysis can be a good way to get started. By using this type of tool, you can analyze page by page within your website and see how far your audience is reading.

 

See also what types of content most catch their attention via posts on social media, which ones are the most shared, clicked and read. But, of course, also experiment to discover new formats and keep your content innovative and engaging.

 

There’s life beyond the Google

 

Yes, when it comes to SEO, it is likely that the first thought that comes to mind is the relationship with Google’s search and rankings. But it is important to also keep in mind that there is more to it. If your prospects, leads or potential customers of the brands you work with, are looking for apps that relate to the product or service they sell, for example, you need to be well ranked in app stores too.

 

If people are looking for podcasts or videos, the reasoning is the same – you need to be well ranked and have good ratings also in the podcasts and video aggregators.

 

Good content is the key.

 

Having SEO knowledge today is very important, yes. Paying attention to the technical aspects, so that the reader or potential customer reaches your page or application as well. But to build a strong brand and image on the internet (and, as a consequence, outside of it), retaining this audience and, of course, still being well ranked by Google, you need to have quality content. Good depth content.

 

Since 2018, Google’s algorithm has been updated to evaluate and qualify pages according to the quality and depth of that content. That is, it is not enough just to update your website or blog just to keep it active. This trend should be stronger and stronger in 2019.

 

 

What are the biggest SEO trends in 2019 – Part 1

The world of SEO is constantly changing. Anyone who works with the search engine optimization, in any area – that is, in journalism, content production for brands, online commerce, blogs, advertising and other related fields – needs to be always curious and updated on this matter. With that in mind, we’ve put together in this post some of the biggest SEO trends for 2019.

 

Voice search

 

Although it is not a technology used by everybody yet, voice search is growing rapidly. Basically, voice search is the ability to demand something specific to a smartphone (or a computer, of course) – it could be a Google search or even a simple order, like calling someone, setting the alarm, sending a text message.

 

According to General Voice Search Statistics data, by 2020, 50 percent of all internet searches will be voice-based. Today, about 20 percent of searches made by a cell phone are via voice and about 60 percent of smartphone users have tried to do at least one voice search in the last 12 months. Therefore, it is also necessary to think about the SEO of the contents placed in the network by this optic.

 

To make your content easier to find in voice searches, it is preferable to write more naturally and colloquially. You should prefer words used in everyday life – focus more on writing than on keywords. It is also important to give preference to very direct post, which answer the question that is proposed.

Mobile indexing

 

Google is always implementing new technologies and ways to index web pages. Since last year, the company has been focusing on mobile-first indexing, since searches (any searches, by voice or not) via mobile phones are booming. Because of this, today, among the biggest problems that can harm a page in Google indexing, for example, is the slowness of the upload. The user who does a Google search wants an answer to your question in a few seconds – so the sites that can give that answer quickly and directly end up getting better places. Therefore, it is imperative to focus on sites that are responsive and with good navigability for mobile phones.

 

Link earning

 

Linking building has always been an essential action for those who want to be ranked at the top of the Google pages. But, in recent years, this has been done in a way that displeased Google a little bit… If you have a site with expressive views, you probably have been reached by companies that offered free articles (which were, obviously, accompanied by links) or even direct requests for link building.

 

This loss of the organic way of the early link building it is not pleasing Google that much. So, today, they are working to identify this type of “trick” and should privilege the link earning in place of link building. Therefore, it is essential to continue to link external pages, but these links must be included for a reason – because that content is relevant – and not just because it is necessary to link.

 

Stay tuned for more SEO trends in 2019.

 

How to Export Google Analytics into an Excel Document

Google Analytics is one of those must have’s for a website. It’s sole purpose is to gather information about visitor search traffic and to decipher the data collected to produce effective SEO marketing.

In order for a website to improve in organic search rankings you have to make edits and tweaks to a website page from looking at the analytics for better usability of a when the visitor lands onto the webpage. The bounce rate and exit rate should be low and duration of stay and pages per visit should be high for someone to make a goal conversion.  A goal conversion can be many call to actions on a website. Whatever that may be, ultimately the site needs to speak to the visitor and be engaged in the site.

So to end this short blog post and to help others with understanding Google Analytics data a little easier, I recently read a really good article on How to Export Google Analytics into a Excel Document by Mihai A. from Moz.com. It’s an amazing tool and it has helped me review my client’s website more effectively and efficiently. (I love Excel documents and spreadsheets!)

To write or not to write, that is the question

Its been over one year since I last wrote a blog post on my own website. I know it’s difficult to find the time to write when I too am working extremely hard for my clients. While in the meantime, chasing them for blog posts instead of me writing one for myself. hahaha.

Another thing you should know about my SEO business is that clients have to provide content. I do not write for them. So that’s why clients need to either hire a copywriter ( I can recommend some excellent writers) or they write themselves.

The best content in my suggestion is that the client writes the content themselves for their own website. It’s because they know their own business best and they have all the knowledge and experience about their industry.

Writers, on the other hand, are awesome at producing content, but it is not always the absolute knowledge that you have as a business owner as you have the experience and you’re expert in your own field. So the meaning of the content may not be what you want to produce to readers. Even though it saves you time and gains SEO rankings when the post is optimized properly.

So to write or not to write, that still remains the question.

Google Analytics: Deciphering “Not Set,” “Not Provided,” and “Content Targeting”

One of the most important tools in the business of Search Engine Optimization (SEO) is Google Analytics. Google Analytics (GA) is a tracking tool created by the largest search engine provider, Google, and functions to analyze visitor traffic on the Internet. GA is an important tool for any company because it assists in maximizing market potential. By being able to track and analyze visitor traffic to your company website, for example, you are better able to understand your audience’s preferences and needs. GA is an important marketing tool precisely because it allows companies to more accurately target their markets for maximum impact.

Search Engine Optimization and Google Analytics can be confusing at times, especially when you throw updates and new terminology into the mix. No fear, that’s why I’m here as your SEO professional consultant.

Recently I’ve been asked by a lot of my clients about the semi-recent changes made by GA, which have to do with deciphering “Not Set,” “Not Provided,” and “Content Targeting”. These are three new terms that will show up in your GA reports of the customer traffic metrics to your website.

Google Analytics: Deciphering “Not Set,” “Not Provided,” and “Content Targeting”

“Not Set”

“Not Set” will appear as the value (not set) in your GA reports. This will show up when:

The visit is a case of “direct traffic”. This means that the user has entered your website by directly entering your website URL into the browser address bar; or
If the visit is a case of “referral traffic”. This means that the user has entered your website by way of clicking on your website URL link on another site, such as a blog, forum, or aggregator, but not from a search engine; or
If the visit is a case of “paid traffic” for a Google AdWords account that is not linked to the current GA account. This is a common occurrence for company’s with more than one Google AdWords account that are all tied back to one GA account, because GA can only collect data from one AdWords account. The data incoming from the unconnected AdWords account will therefore be reported as (not set).
“Not Provided”

“Not Provided” is represented as the value (not provided) in your Google Analytics report. Simply put, this happens when a user is logged into his or her Google account while performing a search.

There has been some controversy over why Google has decided to withhold data to its paying customers (your company) in its reports, but the most apparent reason seems to be due to privacy reasons for its search engine users.

Information (not provided) happens when users are on a secure Google page. This is often represented by URL links beginning with https:// rather than http://, such as when users are signed into a Google account.
When users have just signed out of a Google account (because they are still on the secure pages).
When users are using Firefox 14 or above which now makes all Google searches automatically secure; or
When users directly opt to use secure searches for personal reasons.
“Content Targeting”

“Content Targeting” will show up as the value (content targeting) in your Google Analytics report. This category will provide you with the number of visits generated by ads that are not directly related to the user’s search. These visits are generated by ads on Google’s Display Network.

This will happen when a user clicks on your advertisement that has appeared on a page unrelated to the specific users search. For example the user clicks on your Facebook Ad and it has nothing to do with a specific keyword search term.; or
Display ads which you will often see when visiting websites, mobile phone, or in online youtube videos.
“Keywords”

Keywords show up in Google Analytics when:

A visitor makes a Organic search visit and is not logged into his or her Google account.
A visitor makes a Organic search visit from other search engines.
A visitor clicks on a PPC ad and the Analytics account is linked to the Google Adwords Campaigns.

It’s important to keep up with these changes and new terminology. By understanding the full depth of Google Analytics, you can read your GA reports with a clearer understanding of what your data really means. In return, you can more accurately serve your target markets with maximum impact. Happy optimization!